Privacy Policy

Last updated 28 October 2026

DogsLife is made by mrbooz AB, Sweden ("we"). This policy explains what happens to your information when you use the DogsLife apps for Android and iPhone and this website.

What stays on your phone

Everything you log in DogsLife (your dog's profile and photo, sleep, meals, water, potty breaks, walks with their routes and the spots of potty breaks logged on them, training, health records, vet visits and notes) is stored on your device. If you create a free account, it is also backed up to your account, so it is safe if you change phones. Dog photos are backed up as a small, reduced copy.

Location

If you start a walk and allow location access, DogsLife uses your phone's location to draw the route and measure distance, including while the screen is off, until you finish the walk; precise location is needed to map the route. When you finish, the route is backed up to your account with the walk's distance and time, and so is the spot of each potty break you log on the walk. That way you see them on all your devices, and so do the people you share the dog with. Deleting a walk deletes its route and spots; deleting your account deletes them as described below. Your location is never used for ads or tracking and is never sold. Maps are shown with the Google Maps SDK on Android and Apple Maps (MapKit) on iPhone; Google or Apple receives your IP address and the map area shown, never your saved routes. See Google's and Apple's privacy policies.

Notifications

Reminders (potty breaks, vet and booster dates, trial end) are scheduled on your device.

Usage statistics and crash reports

On Android, it depends on where you are (we go by your mobile network or SIM country, or else your phone's region setting). In the EEA, the UK and Switzerland, DogsLife asks during setup whether you want to help improve the app, and nothing is sent unless you say yes. Everywhere else, usage statistics and crash reports are on from the start, and you can turn each of them off at any time in Settings → Help improve DogsLife. On iPhone, we go by your phone's region setting: in the EEA, the UK and Switzerland nothing is sent until you turn it on in Settings → Help improve DogsLife; everywhere else, usage statistics are on from the start and you can turn them off there at any time. Crash reports on iPhone stay off until you turn them on, wherever you are. While usage statistics are on, the app sends anonymous usage events to Google Analytics for Firebase: which screens are opened, which kinds of things are logged (for example "potty" or "walk", never what you wrote), whether saving worked, walk length and distance as rough ranges, and which Plus features and offers were viewed. Crash reports (Firebase Crashlytics) have their own switch: technical details of a crash and your device model and OS version. In the EEA, the UK and Switzerland that switch is off until you turn it on. Neither ever includes your name, email, your dog's name, photos, notes, anything you type or where you walk. They are linked to a random app-instance ID and a one-way-hashed account ID. DogsLife shows no ads and never uses this data to target ads at you. On Android, while usage statistics are on, the app also shares your phone's advertising ID with Google so that Google Ads can count whether an install came from one of our ads and what you did next, for example a first entry or a free trial (ad personalization is always off). In the EEA, the UK and Switzerland this needs a separate yes: the Ad measurement switch in Settings → Help improve DogsLife, which is off until you turn it on. You can reset or delete the advertising ID in your phone's settings. On iPhone, DogsLife never asks to track you and never reads your phone's advertising identifier (IDFA). Google Ads learns how many iPhone installs came from our ads, and how far each one got (finished setup, logged a first potty break, started a trial or paid, sent as a single number), only through Apple's SKAdNetwork, which reports installs from ads without identifying you or your device; the iPhone app itself shares no usage data with Google Ads. Legal basis: in the EEA, the UK and Switzerland, your consent (GDPR Art. 6(1)(a)); elsewhere, our legitimate interest in understanding how the app is used and fixing crashes. Either way you can turn it off at any time in Settings → Help improve DogsLife, which also resets the app's analytics ID. When usage statistics are off, no usage events are sent; when crash reports are off, no crash reports are sent. Google processes the data as our processor; it may be processed outside the EU/EEA under the EU Standard Contractual Clauses. Analytics data is kept for 14 months.

Your account

You can use DogsLife without an account; your logs then stay only on your phone. To back up your dogs, keep them on a new phone, share a dog or use DogsLife Plus, you create a free account, either with Google, with Apple (on iPhone) or with a 6-digit code sent to your email address (no password). Accounts are handled by Google Firebase Authentication. With Google sign-in we receive your Google account name, email address and a user ID; with Sign in with Apple we receive a user ID, your email address (or an Apple relay address if you choose to hide it) and your name if you choose to share it; with an email code we receive your email address and a user ID. Your dogs and their records are backed up in Google Cloud Firestore in the EU (europe-north1, Finland) under your account. If you share a dog (a Plus feature), the people you invite can see and log that dog's records, and you can remove them at any time; they never see your other dogs. We process this data to provide the service you asked for. To warn you about sign-ins on a new phone, we also store the phone model and a salted, one-way hash of its device ID with your account. It's used only for that security email and is deleted with your account.

Weekly note (Plus)

With Plus, DogsLife writes a short weekly note about your dog's week. To create it, only de-identified daily totals (such as minutes of sleep, number of walks, meals and potty breaks), your dog's age in months, its size group and your app language are sent to Anthropic, which generates the text with its Claude AI model. Your name, your dog's name, your notes, photos and places are never sent; the app adds your dog's name on your phone. The finished note is saved with your account backup. Anthropic acts as our processor and does not use this data to train its models.

Service statistics

To run DogsLife we count, from our own service records and without reading their content: accounts, dogs added, days with logs, retention, and subscription events verified with Google Play or the App Store (trials, payments, renewals, cancellations, refunds). This is based on our legitimate interest in running and improving the service (GDPR Art. 6(1)(f)) and is used only in aggregate.

Emails

We send emails to the address on your account. Account and security emails (such as your sign-in code, a sign-in on a new phone, and subscription or account-deletion notices) are always sent. Other emails are optional: tips for your first weeks with DogsLife, the weekly note and occasional offers for DogsLife Plus. You choose which ones you get in the app's email preferences, and every optional email has a one-click unsubscribe link. When you invite someone to your dog by email, we use that address only to send that one invite. We do not keep it.

Purchases

DogsLife Plus is bought through Google Play or Apple's App Store. Google or Apple handles payment; we only learn whether your subscription is active. See Google's or Apple's privacy policy for how they process your data.

This website

dogslifeapp.com uses Google Analytics and Microsoft Clarity only if you accept in the cookie banner. Google Analytics then counts which pages are viewed and which buttons are clicked. Microsoft Clarity records how pages are used (clicks, scrolling and mouse movement) as heatmaps and anonymised session replays, with all page text and anything you type masked. We never send your name, email address or anything you type, and advertising features are off. Microsoft processes the Clarity data as our processor; it may be processed outside the EU/EEA under the EU Standard Contractual Clauses. If you decline, no analytics cookies are set and neither tool runs. You can change your choice at any time via Cookie settings at the bottom of the page. Our hosting provider keeps standard server logs (such as IP address) for security.

Some pages show a short DogsLife video from YouTube. Nothing is loaded from YouTube until you press play. The player then loads from Google's privacy-enhanced mode (youtube-nocookie.com), and Google receives technical data such as your IP address and may store information on your device, under Google's own privacy policy. If you don't press play, YouTube receives nothing.

Stories and tips sent through the website

If you share a story or a tip with the form on dogslifeapp.com, we store what you write, the first name, breed and age you enter, your email address if you give it, your consent to publishing, the page language and the time. We use this only to read your submission and to consider publishing it on the site, which you allow by ticking the box (needed to send). If we publish it, we show your first name with it, never your email address. Your email address is optional and used only to contact you about your story or tip. You can withdraw your consent at any time by writing to us, and we then take it down. To stop spam we keep a salted one-way hash of your IP address for at most a day, never the address itself. Submissions are stored in Google Cloud Firestore in the EU (europe-north1, Finland) and emailed to us through our email provider, Resend. We delete them within 12 months, or sooner if you ask us; a story or tip we have published stays on the site until you ask us to remove it. Legal basis: your consent (GDPR Art. 6(1)(a)) and, for spam protection, our legitimate interest (Art. 6(1)(f)).

If you add photos (optional, at most two), your browser makes them smaller and saves them again before upload, which removes location data and other hidden details (EXIF). We store them privately in Google Cloud Storage in the EU, where they are never publicly accessible, and they reach us attached to the same email. We use them only to consider publishing them with your story or tip, as your consent allows. Please only send photos you took or may share, and only of people who agree. We delete the photos together with your submission within 12 months, or sooner if you ask us.

The DogsLife app in ChatGPT

If you use a DogsLife calculator inside ChatGPT (puppy potty schedule, puppy sleep, walks and exercise, puppy feeding, adult weight or dog age in human years), ChatGPT sends our server only what that calculation needs: your dog's age and, depending on the calculator, a wake-up time and bedtime, its expected size, its energy level or its current weight, plus the language of the answer. We work out the answer and send it back. We don't store these details or link them to you, and ChatGPT doesn't send us your name, email address, chat or location. For each request our server (Google Cloud in the EU, europe-north1, Finland) writes one technical log line with which calculator was used, the answer language, which assistant called and whether it worked, never the age, times, size or weight, and standard request logs (such as the calling server's IP address) for security; these logs are kept for 30 days. Links in the answer carry a tag naming the assistant (such as "chatgpt" or "claude") so we can count visits and installs that came from it. Legal basis: our legitimate interest in giving you the answer you asked for and keeping the service secure (GDPR Art. 6(1)(f)). Your use of ChatGPT itself is covered by OpenAI's privacy policy.

The same applies when you use these calculators in other AI assistants, such as Claude: the assistant sends only the details listed above and the answer language, nothing is stored, and the assistant's own privacy policy covers your use of it.

Deleting your data

Delete entries in the app, or uninstall DogsLife to remove its data from your phone. To delete your account, go to Settings, Account, Delete my account. This deletes your sign-in, your access to dogs others shared with you, and every dog you own together with all its backed-up records and photos, right away (a background job finishes within about a day). You can also choose to erase the data on your phone. Entries you logged on someone else's shared dog stay with that dog's owner, shown as "deleted caregiver". Deleting your account does not cancel a subscription in Google Play or the App Store; cancel it in Google Play, or on iPhone in your Apple Account settings (App Store → Subscriptions). You can also write to us and we will delete your account for you.

Delete your DogsLife account

Children

DogsLife is not directed at children.

Changes and contact

We will update this page if anything changes. Questions: hello@dogslifeapp.com.